Audible is a subscription service that allows users to listen to thousands of audiobooks and podcasts. Audible's target audience can be referred to as 'leisure upgraders', or people who want to get better use of their free time.
Within that broad term, I felt like the biggest target audience Audible could attract were solitary people yearning for an educational and inspirational experience in their day-to-day lives.
With a library size of over 200,000 audiobooks and podcasts, there is something users could listen to at any time during the day. This is what prompted my hashtag, #AnyTimeAnyPlaceAudible
Past Audible advertisements I researched were a unique and memorable series; I wanted to carry that concept in my series. I felt that the main pop of color should be the Audible orange incorporated within each advertisement. I found that Audible Sans Condensed was a great bold type that would grab viewers attention. I wanted a simple yet modern advertisement series to target the audience who would benefit from using Audible.
